Course Equivalents for MKTG 300 at Metropolitan State University in

This is an introductory course to provide learners with basic concepts of marketing as well as gain an understanding of the functions of marketing and how they relate to the entire marketing cycle. Learners will examine how marketing strategies affect consumerism from a variety of perspectives.

Application of basic concepts and strategies to the effective marketing of goods and services. Current global trends and their impact on domestic and worldwide competition are analyzed. Emphasis is placed on the application of a critical-thinking process to the development of a strategic-marketing plan. Topics include basic marketing concepts, competitive analysis, market research, target marketing, and development of customer-based strategies affecting product, price, promotion, and distribution.

Procedures and institutions involved in the distribution of goods and services, product development and pricing, marketing costs, consumer motivation and buying habits, and government regulation. Prerequisites: ACCT 2102, ECON 2100, and BUAD 2231; or consent of instructor and junior standing.

This course introduces current marketing theories and practices that bring products, services, and ideas to targeted consumers. In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. Recommendation): CAPL 1010 and BMGT 1020. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, and global factors affecting product and services, pricing, promotion, personnel, and distribution decisions.

An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company. (Prereq: Qualifying score on writing assessment test OR ENGL0930) (BP/EP) 4 cr

Provides an overview of the marketing process and examines the role of government, the marketing environment, consumer behavior, and the marketing function within an enterprise. Students will learn how to develop and implement an effective marketing plan which includes identification of target markets and the utilization of the appropriate marketing mix (product, price, promotion, and distribution). The course also covers essential marketing concepts and terminology such as positioning, segmentation, relationship marketing, marketing information systems, etc.

This course presents each of the elements of marketing mix, including product development, pricing strategies, channels of distribution, promotion and buyer behavior. You will analyze the marketing environment and develop a basic marketing strategy. You will also demonstrate your understand of these marketing elements by analyzing and creating a marketing plan throughout the semester. Must be taken A-F.

This course examines the business function of marketing and will enhance students' decision-making skills in a global market. The course focuses on how marketers create value by satisfying customer needs and wants by analyzing which target markets the organization can best serve, and the appropriate strategies to serve these markets. This course also will discuss the implications of the environmental factors that can impact the marketing strategies of a business. Topics include business and consumer markets, branding and product strategies, marketing research, pricing, promotion and supply chain management.

Examining the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Prerequisite can be waived with consent of the instructor.

This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.

The total marketing process from a strategic view, emphasizing managerial implications for product, promotion, price and distribution strategies.

This course provides a market-oriented perspective to business decision-making. Students will learn how marketers provide value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management, and service marketing. Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented within an ethical framework. Courses Recommended: BUS 1100 Introduction to Business and CIS 1101 Business Computer Systems I

This course provides the student with an introduction to marketing analysis, planning, decision-making and program implementation. Students gain an understanding of the principles of marketing and their interrelationship through a development of a formal market plan. College level reading is recommended for this course. (Prerequisites: None).

Students will develop an understanding of the basic principles of marketing. Students will examine core marketing concepts (needs, wants and demands) and the elements used in developing a marketing plan, including consumer behavior principles, direct and online marketing, pricing strategies, advertising, sales promotion, public relations, personal selling and product distribution. Current marketing trends will be discussed. 3C/3/0/0

This course introduces the student to the dynamic field of marketing. The course will examine the different strategies and techniques used by business today to market their products and services to the consumer. The major emphasis will revolve around the four "P's" of marketing; product, price, place and promotion. (Prerequisite: None)

This course will explore why marketing is the foundation for all successful businesses. Students will gain an understanding as to why businesses that do not effectively implement marketing principles will fail, even when possessing a superior product in the marketplace. Effective product development, promotional activities, distribution and pricing will be evaluated to discover the key elements needed for successful business operations.

Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces. 3 Cr. F,S,SUM.

Marketing plays an important role in today's successful businesses. This course will provide an overview of the marketing processes and activities which are imperative for students entering the business arena. This course will focus on marketing as it relates to retailing, advertising, public relations, sales promotions, and sales management in a variety of mediums. Students will be exposed to topics such as strategic marketing, ethical and social responsibilities, selection of target markets, consumer behavior, and international marketing. Students will also study the concepts of product and brand development, pricing decisions, marketing channels, and supply-chain management. Involvement in this course will provide a strong foundation and appreciation for the important role marketing plays in business, society, and everyday life. Student Learning Outcomes: * Describe the elements of the market mix: Product, Price, Place (Distribution), Promotion and apply to marketing strategies. * Demonstrate how products and services impact customer value perception. * Identify how customers determine value by comparing their benefits to their costs. * Decide how place (distribution) can create a competitive advantage for a company. * Analyze how promotions impact marketing communications with the customer. * Evaluate market segments, target market selection, and market position. * List and examine the benefits of each components of a marketing plan. * Identify and analyze the environmental forces affecting international marketing efforts. * Differentiate between corporate ethics and corporate social responsibility. * Differentiate between the steps of the consumer buying decision process and the business buying decision process. * Explain product differentiation as it relates to demand, costs, and profits. * Identify the importance of Integrated Marketing Communications (IMC).

Principles of Marketing provides a market-oriented perspective to business decision-making. Market-oriented decision-making utilizes concepts, frameworks and processes to understand buyers, competitors, and the marketing environment in order to select target markets and develop the company's value proposition. Core marketing decisions involve developing and managing the product, pricing, distributing and communicating the offer to the marketplace. Successful marketing results in customer satisfaction and loyalty while accomplishing the company's sales and profit objectives. Incorporating multiple perspectives of stakeholders with an explicit customer focus characterizes marketing's role in producing ethical and responsible business decisions. Prerequisites: For College of Business majors and minors: Admission to the College of Business. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission. Grade Only