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MKTG 348 - Advertising Copywriting, Design and Production
Fall 2021, Section 50

search actionsID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
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000835 MKTG 348 50 Advertising Copywriting, Design and Production
08/21 - 12/12
n/a
n/a
4.0 Open Ringstad, Mary
Completely Online-Asynchronous Location: z MnSCU Metropolitan State University


Meeting Details
DatesDaysTimeBuilding/RoomInstructor
8/21/2021 - 12/12/2021 n/a n/a n/a Ringstad, Mary

Notes
  • Online Participation Required First Week of Class.
  • Asynchronous Completely Online; no class meetings.
  • Prerequisite: Goal I: Communication - Part I Writing. This is a completely online course, not an independent study. Course has no required in-person or synchronous meetings. There are required online activities and assignments each week. May require remotely proctored exams that require a webcam and microphone. Intermediate computer/Internet skills required. For online learning and course access information go to www.metrostate.edu/solr.
  • Note: Information explaining the differences between course types and the in-person instruction plans can be found at: www.metrostate.edu/deliverymethods

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: z MnSCU Metropolitan State University.

Seat Availability
Status: Open Size: 30 Enrolled: 4 Seats Remaining: 26

Restrictions
  • Requires minimum credits: 30

Add/Drop/Withdraw
Full refund is available until August 27, 2021, 11:59PM CST.
The last day to add this course is August 27, 2021. The last day to drop this course is August 27, 2021.
The last day to withdraw from this course is November 22, 2021.

Tuition and Fees (Approximate)

Tuition and fee information is not yet available for this semester.

Course Level
Undergraduate

Description
In advertising and marketing today copywriting is more important than ever. Effective copy needs to cut through the clutter whether for digital or traditional media. This course focuses on learning how to write compelling copy incorporating positioning, audience research, creative briefs, features and benefits, creation of an advertising premise (USP) and copy organization. It also covers content development, design basics, working relationships and digital and traditional advertising production terminology/best practices

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