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MKTG 642 - Design and Management of Advertising Programs
Fall 2020, Section 50

search actionsID #Subj#SecTitleDatesDaysTimeCrdsStatusInstructorDelivery MethodLoc
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000711 MKTG 642 50 Design and Management of Advertising Programs
08/22 - 12/13
4.0 Cancelled Ringstad, Mary
Completely Online-Asynchronous Location: z MnSCU Metropolitan State University

Meeting Details
8/22/2020 - 12/13/2020 n/a n/a n/a Ringstad, Mary

  • Note: This is a completely online course, not an independent study. Course has no required in-person or synchronous meetings. There are required online activities and assignments each week. May require remotely proctored exams that require a webcam and microphone. Intermediate computer/Internet skills required. For online learning and course access information go to
  • Online Participation Required First Week of Class.

Location Details
Offered through: Metropolitan State University.
Campus: Metropolitan State University. Location: z MnSCU Metropolitan State University.

Seat Availability
Status: Cancelled Size: 2 Enrolled: 0 Seats Remaining: 2

  • Requires students to be admitted.

Full refund is available until August 28, 2020, 11:59PM CST.
Adding course is closed. Dropping course is closed.
The last day to withdraw from this course is November 23, 2020.

Tuition and Fees (Approximate)

Tuition and Fees (approximate):

Tuition -resident: $2,022.56
Tuition -nonresident: $2,022.56
Approximate Course Fees: $148.44

Course Level

Management of advertising programs requires strategic planning for both digital and traditional media to achieve organizational goals. Topics include positioning, audience analysis, product and market research, creative strategies, copywriting, content strategy/development, design and production. Focused primary and secondary research is added to collect and analyze data on particular marketing challenges in today┬┐s marketplace such as ethics, rhetorical theory, and multigenerational, monocultural or multicultural audiences.

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